Jens asked me to develop a fresh brand identity that contrasts with the often frugal and corporate pharmaceutical business, without losing the sense of knowledge and trust.
The core of the new branding is focused on the conversation that J&S enters into with its customers and the advice it provides. This process is reflected in the conversational element in the logo caption and the shape of the business card and letterhead. The logo is an amalgamation of open letterforms in which J&S represents the missing link. These letterforms are also used individually and enlarged as branding elements on, for example, the different website pages.
This company provides scientific advice to small pharmaceutical companies and start-ups. What sets the company apart is the experience of the owner, Jens. He works closely with companies and personally supervises the interim testing of medicines.